WE STRIVE TOGETHER
The first hydration soda — made for the movers, the shakers, and the tastemakers.
Strive Soda delivers refreshing flavor and easy hydration. Born in San Diego, Strive blends clean ingredients with electrolytes to keep you refreshed through life's endless adventure. It's not a performance drink or a sugar bomb. Strive proves you don't have to choose between great flavor and feeling great.
Inspired by our California playground; From the beaches to the boardroom.
The Founder's Story
Strive Soda started with a simple question from founder, Jack Espy: Why can't soda taste great and feel great?
Jack, like many of us, grew up loving soda — the flavor, the fizz, the fun. With a lifestyle built around movement — the drinks he loved no longer fit the lifestyle. Most healthy sodas were laced with artificial sweeteners and hydration drinks were packed with too much sugar.
The first hydration soda was born. A drink that puts flavor first and adds a subtle boost of electrolytes for easy hydration through the day. Made with clean ingredients like organic honey, it's proof that soda can be both refreshing and better for you, without losing what makes it fun.
Our Mission
To craft drinks that keep you hydrated, fueled, and feeling alive — no compromises, ingredients that work as hard as you do.
Because when you're out there chasing your dream, you deserve a soda that shows up for you.
Ready to Join the Strive Movement?
Experience better-for-you soda that's designed for your active lifestyle.
Shop All Flavors